lia sophia, the world's largest direct seller of fashion jewelry, today announces the debut of its new 2010 Spring/Summer collection. The line is on-trend with this season's must-have styles that allow women to complement their existing wardrobes without spending a fortune.

lia sophia offers a variety of jewelry for any style, from simple and chic to modern and sleek. This season, black & white and two-tone metals are in style along with antique looks as well as crystals and pearls. Flower motifs in all shapes, large cuffs, statement necklaces, rock star styles with metallic accents and glam looks are also the rage. Don't forget to wear bright colors that will bring your wardrobe to life.

This time of the year it's all about bringing your existing wardrobe to life with a new necklace, large cuff or a bold cocktail ring, said Senior VP of lia sophia, Elena Kiam. The Spring/Summer catalog is full of all the looks you need to feel current this season.

Consumers will be pleased to find that 69% of the new collection is priced under $50 and 46% is under $35! Prices range from $14-$200 and better still, every item includes an unmatched Lifetime Replacement Guarantee.

Hollywood stars and fashion icons like Kim Cattrall, Fergie, Kate Moss, Kate Hudson, Leighton Meester and many others could wear any jewelry they want, but they choose to wear lia sophia because our designs are on the leading edge of fashion. says Kiam.

lia sophia provides fashion fans everywhere with the ability to share the love of jewelry - right on their Facebook photos. The photo application allows users to browse and select from a virtual portfolio of lia sophia jewelry styles to identify the perfect piece for their friends, then send and post the photo on their wall. The lia sophia Facebook corporate page provides a hub for fans to learn in detail about lia sophia, Advisors, products and opportunities. To become a fan or download the application, visit www.liasophia.com and click on the Facebook link or visit www.facebook.com and enter lia sophia in the search bar.

To keep up with the hottest trends that offer a new look for any outfit, check out a few of this Spring/Summer season's must-haves:

Glamorama necklace-$78
Black briolettes join with black diamond, Montana blue and hematite beads for a show-stopping display of runway pizzazz. The necklace carries the fascination all the way up the silver chain to its lobster claw clasp. The necklace from this set is all the more special because it is this season's designated Dress for Success piece. Dress for Success is a non-profit organization that helps economically challenged women worldwide transition from unemployment to self-sufficiency. lia sophia makes annual monetary and jewelry donations to this organization.

Tulle Cuff Bracelet-$38
A thin veil of silver adds a wide element of style to your wrist, while the lacey open weave of this cuff keeps it from overpowering your lightweight fashions.

My Moon, by Trish necklace- $56, bracelet- $98, Earrings- $24
A gallery of modern art brings out the savant in you! Mirrored silver pops up the startling contrast of black and white enamel geometrics. If you have lots of black in your wardrobe, you'll be over the moon with this trio.

Mohave necklace- $40, Premise ring- $88
A huge teardrop of color-enhanced genuine turquoise is polished to a natural luster and encased in the shiniest silver. Very dramatic in its bold simplicity! The pendant detaches to slip onto other lia sophia collars, omega and cord necklaces.

Premise ring- Natural genuine turquoise meets the razzle-dazzle of city life and becomes very sophisticated in this domed ring.

Elena ring- $68 A collection of tiny gold beads is joined by clear cut crystals in a matte finish. The honey-like tone spreads a rich glow across your finger. This ring is part of the Kiam Family Signature Collection.

lia sophia also offers a recession-proof business opportunity. Independent Advisors enjoy a flexible schedule and the ability to reach their personal goals, from paying down debt, to spending more time with family and friends to the satisfaction of running their own business. Advisors do not need to buy their own inventory and prior experience is not required. lia sophia provides substantial training and support in the field as well as from the Home Office. lia sophia is sold exclusively by Advisors and is not available through retail stores, TV or on the Internet.

About lia Sophia
Founded 35 years ago, lia sophia is a family owned, fashion jewelry company whose products are sold directly to customers through a national network of independent sales women. lia sophia empowers women to become their own CEO and start their own business. Based outside Chicago, the company offers over 500 styles of affordable, high quality, fashion forward jewelry (as well as a high-end Red Carpet Collection) and an unparalleled opportunity for women to own their own business. Since 2004 lia sophia has grown its Advisor base 1,200%.

More information on lia sophia can be found at www.liasophia.com .