Parentgiving.com, the only comprehensive online resource created to help time-starved baby boomers provide better care for their aging parents, announces the launch of the first annual Parentgivers of the Year Awards. Parentgiving.com will honor six selfless caregivers who care for an aging adult while also caring for their own families. Nominations will be accepted beginning July 13 via the Parentgiving website (www.parentgiving.com ) and will be accepted through October 1, 2009. On October 15, an online voting round will begin for 10 top nominees. Voting will close on October 31, and the Parentgivers of the Year will be announced in November during National Family Caregiving month.

Bob Silver, co-founder of Parentgiving.com states, Our population is rapidly aging. Parentgiving.com provides a valuable resource for the massive amount of Americans who tirelessly dedicate their lives to adult caregiving every year. With the launch of this award, Parentgiving.com would like to thank, support, educate, and advocate for family caregivers across the country.

How to Nominate: Beginning on July 13, nominations can be made at www.parentgiving.com/nominate . Nominate the most selfless and dedicated caregiver you know (or you can self-nominate) by submitting an essay of up to 1000 words that describes their caregiving experience. Nominations can be made by friends, family, colleagues, senior care professionals, etc. To be eligible to win, nominated caregivers must be currently caregiving for one or more elderly individuals.

The Parentgiver of the Year Grand Prize Winner will win $3,500 in prizes as follows: up to $2,000 toward a spa getaway, up to $1,000 for home care services while they are away, and a $500 gift certificate for the Parentgiving Store. In addition, five Finalists will each receive a $200 gift certificate for the Parentgiving Store. All Parentgivers of the Year will be selected by a panel of judges that includes co-founder Bob Silver, Managing Editor Julie Davis and elder care and health experts. The selection of the Parentgivers of the Year will be based on the psychological, social, financial and medical issues faced, challenges that have been overcome to provide care, sacrifices made, and the impact the care has had on the individual. For more information on the program, visit www.Parentgiving/nominate .

Parentgiving.com is personal to its founders who struggled to find help and answers when they became caregivers for their own parents. Parentgiving co-founder David Zoll, who was frustrated with not being able to find adequate caregiving help for his aging mother, teamed up with Lynn Altman, a branding expert who witnessed the time and effort her parents spent caring for her aging grandmother, to create the original Parentgiving idea. They soon joined forces with Bob Silver, a former Wall Street colleague of David's, and rapidly designed and launched www.parentgiving.com .

For additional information log onto www.parentgiving.com

For interview requests or screen grabs please contact Frani Lieberman at 973.744.0707 or by e-mail at frani.lieberman@bhgpr.com

About Parentgiving.com
Parentgiving's mission is to help people better care for their aging parents. The company's website, parentgiving.com, offers a wealth of free elder care information, an online store with products for seniors and the 800-GET-CARE elder care help by phone. Parentgiving.com offers original elder care articles in 15 learning center categories, daily news flashes, senior health tips, caregiver stories, checklists and an online community of blogs and forums. The Parentgiving Store has over 1,350 products and growing in such categories as home medical, incontinence, bedding, bath safety, meal replacement and daily living aids. 800-GET-CARE provides family caregivers with immediate access via phone to elder care professionals for telephonic help and local referrals.